"Thou great Judge of the nations...we humbly plead with Thee, asking that Thou will forgive our arrogance, pass by our sins, be kind and gracious to us." -Gordon B. Hinkley
In a poignant scene from the movie Unforgiven, set beneath an overcast sky on a windswept hillside, the teary-eyed "Kid" sits with his back against a solitary pine tree and tells Clint Eastwood's character, William Munny, how he shot a man to death who was sitting with his pants down in an outhouse. This despicable act was his first kill, a far cry from the guns and glory outlaw life he imagined and something that now fills him with disillusion and regret.
"It don't seem real. How he ain't gonna never breathe again. Ever. How he's dead. And the other one too. All on account of pulling a trigger."Then, taking a deep swig from his whiskey bottle, in a sorry attempt to assuage his guilt, he quips, "Well, I guess they had it comin'." To which William Munny delivers the devastating moral of the entire film in one terse line: "We all have it comin' kid."
But surely we don't all have it coming. Only those who, like outlaws before them, seek gain through wicked deeds. In modern vernacular, we might call this monetizing evil, if the notion of evil weren't too religious for contemporary sensitivities.
Take pornographers. They monetize lust. They're pretty open about their business model and are therefore shunned (at least publicly). We point to them as an example of societal corrosion.
Illicit drug dealers exploit human addiction and the need to escape stress. But they're amateurs compared to pharmaceutical companies (doctors peddle their drugs), Big Tobacco and alcohol vendors.
The ten giant companies that control almost every large food and beverage brand in the world not only promote gluttony, they formulaically ensure it with the sugary, fatty, addictive poison they pay to be placed at eye level in grocery store aisles.
Like any business, the news media has always been about making money, but the original idea was to monetize information. Now they've discovered it's much more lucrative to monetize anger, outrage and tribalism.
Of course, politicians have stoked the fires of rage to great effect for ages. But their real forte is fear. Pair the two and you've got a fundraising juggernaut.
Many religious institutions play on the sinner's fear of judgment while simultaneously stoking the choir's pride and righteousness indignation.
And institutions of higher learning appeal to ambition and greed on one hand and the middle-class insecurity of being left behind on the other. They'll take your money either way.
Businesses--from seedy used car lots to glass towered corporate leviathans--are relentless students of human weakness and know exactly which triggers to pull to exploit it. Their hedonistic sales pitches pander to greed, discontent and ambition rather than true need.
Big Tech are especially shrewd marketers, unscrupulously leveraging data to turn their customers' inadequacies, vulnerabilities and hedonism into profit margins.
Social media giants simultaneously create and prey on the vanity, envy and insecurities of their own users, all the while serving up algorithm-driven content calculated to fan the flames of division, righteous indignation and hate.
And the list goes on.....
So who's left? Is there a profession out there that doesn't have their finger on the trigger of a gun aimed at a society in the proverbial outhouse with its pants down? Maybe. And maybe we, like the Kid, can renounce our lives as professional gunfighters who exploit their fellow man for a paycheck.
Or maybe Will Munny was right. Maybe we all have it comin'.













